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Target / Best Year Ever

Client

Target

Project

Best Year Ever

Track

Various In The Groove Artists, Original Theme Music

This one-of-a-kind content series leveraged YouTube influencers to engage teens during the back to college shopping season. In The Groove curated the musical landscape across 30 videos; composing an original theme and giving each Influencer a ‘sound’ using tracks by In The Groove Artists. The result was over 2 hours of fun, shareable content that gave teens dorm styling tips to make it their ‘Best Year Ever.’

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