Every project has a rhythm of its own.
Discover, license, and create music that meets your moment. Through close collaboration and thoughtful guidance, we partner with and empower creative teams to make the process intuitive, while delivering music that elevates storytelling to drive meaningful results.
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Services at a Glance
Discover
Finding the right music starts with understanding your vision. We curate hand-selected tracks tailored to your story, mood, and creative direction.
Learn MoreLicense
Bringing music into your production requires seamless rights management. We provide full clearance and flexible licensing options for broadcast, digital, and global campaigns.
Learn MoreCreate
When the perfect track doesn't exist, we build it from scratch. Our world-class composers and producers score custom tracks to match your exact narrative.
Learn MoreMusic licensing and custom music for brands, agencies, TV and film
In The Groove Music is a boutique music licensing agency. We help brands, ad agencies, networks, and film and trailer teams find the right music, license it, clear it, and when nothing out there fits, write it from scratch. You work with the same small team from the first search to signed paperwork.
Music licensing
License tracks from our curated production music library, where the composition and the master recording are usually controlled in one place, so a single quote covers both sides. For commercial songs, we handle the sync and master licenses with each publisher and label. Here's how music licensing works with us, from search to paperwork.
Music clearance
Want a song everyone knows? We track down every rights holder, negotiate the media, territory and term you need, and deliver cleared, signed licenses before your spot airs. See our music clearance services, or music supervision when you need someone to run music across a whole campaign or series.
Custom music and sonic branding
Our in-house composers and producers write custom music and scores to picture, jingles for radio and TV, and audio logos and brand sound through our sonic branding work.
Who we work with
Our music runs in work for brands like Lexus, Toyota, Budweiser, Chase and Target, and for the NFL, the NBA, NBC and Disney. We license music for commercials, TV and news, sports, film and documentary and trailers, and work directly with brands and their agencies.
Working with a music licensing agency
What does a music licensing agency do?
A music licensing agency finds the right music for a project and secures the rights to use it. It searches catalogs and commercial songs against the brief, requests and negotiates the sync and master licenses, and delivers the signed paperwork. In The Groove Music also runs its own production music library and writes custom music, so one team handles licensing, clearance and composition.
Who does In The Groove Music work with?
Brands, advertising agencies, TV networks, and film and trailer teams. We work with brands directly and alongside their agencies, taking the brief from whoever owns the creative. See music for brands and agencies and our work.
Can you license commercial songs, or only tracks from your library?
Both. In our library, the composition and the master recording are usually controlled in one place, so a single quote covers both. For commercially released songs, we contact each publisher and label, negotiate the sync and master licenses for your media, territory and term, and deliver signed licenses. That's our music clearance work.
How much does it cost to license music?
It depends on the media, territory and term, how the music is used, and the song itself. We quote every license individually and have no subscriptions or published rate cards. Tell us the plan and we'll come back with options and a price, or read what drives the cost of licensing a song.
Can you write original music when nothing fits?
Yes. Our in-house composers and producers write custom music and scores, jingles, and audio logos through our sonic branding work. Who owns the music is set in the deal: a buyout gives the brand the music outright, while a license grants use for a set media, term and territory.
Every license is quoted to the project: tell us the media, territory and term, and we'll come back with options and a price. Request a quote, search the music, or read what music licensing is first.