Our Story

In The Groove Music was born of a simple idea; create inventive, original music for advertising.

Founded by partners Darren Drew and Brian Reidinger in 1995, ITG has grown to embrace publishing, licensing, music supervision, and exemplary client service. Yet at the core, the simple motivating engine remains: craft compelling sounds that tell a story, convey an idea, create an emotional response.

Music communicates. Music inspires. Music connects. It is the true universal language. It breaks barriers, bridges cultures, transcends borders. It is the language we speak.

Our Team

Darren Drew

Founding Partner

My vision has always been to create a designer brand. Boutique offerings and impeccable service. Passion, style, and tenacity are my foundation.

Brian Reidinger

Founding Partner

Twenty-Five years in business has taught me to distill: drums & music, family, love, and friendship, food & wine & travel, tennis, golf, and skiing. Great ideas take time.

Emily Bjorke

Composer / Producer

Working, exploring, and empowering through music. As Dolly Parton says, “find out who you are and do it on purpose”.

Arthur Casias

VP Television Sales and Marketing

To give anything less than your best each day is to sacrifice the gift of life because tomorrow isn’t promised.

Mariah Hanson

Head of  Social Media

Music unlocks perception, letting the mind dance through emotion and imagination.

Mikaela Jensen

Music Consultant Television

I have loved music and pop culture for most of my life and my trivia skills are well known!

Drew Lerdal

EP Original Music and Catalog

No song is an island. Great collaboration is the key to great music.

Gavin Linnihan

Music Publishing / Composer

It is important to find good in the work you do and the people you meet.

Becky Shaheen

EP Television

Nothing makes me happier than being outside with my family. Making people happy through music is a close second.

Jack Swift

Business Systems

Music has power and everyday is an opportunity to help further its unique influence in our world.

Janell Vircks

EP Advertising

Pure joy, quick wit, strong coffee and endless humor power me through any music search, bid or original score. Bring it!

Courtney Yurich

Licensing and Catalog Administration

My love language is sharing music.

In The Groove Music

625 2nd Avenue South Suite 102
Minneapolis, MN 55402


(612) 305-1229 

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