In The Groove Music was born of a simple idea; create inventive, original music for advertising.
Founded by partners Darren Drew and Brian Reidinger in 1995, ITG has grown to embrace publishing, licensing, music supervision, and exemplary client service. Yet at the core, the simple motivating engine remains: craft compelling sounds that tell a story, convey an idea, create an emotional response.
Music communicates. Music inspires. Music connects. It is the true universal language. It breaks barriers, bridges cultures, transcends borders. It is the language we speak.
My vision has always been to create a designer brand. Boutique offerings and impeccable service. Passion, style, and tenacity are my foundation.
Twenty-Five years in business has taught me to distill: drums & music, family, love, and friendship, food & wine & travel, tennis, golf, and skiing. Great ideas take time.
Composer / Producer
VP Television Sales and Marketing
To give anything less than your best each day is to sacrifice the gift of life because tomorrow isn’t promised.
Music Consultant Television
I have loved music and pop culture for most of my life and my trivia skills are well known!
Accounting and Finance
I can’t imagine a single human experience that isn’t made immeasurably better by the inclusion of an appropriate soundtrack.
So, no…I will not take out my earbuds. Thanks for asking!
EP Original Music and Catalog
No song is an island. Great collaboration is the key to great music.
Music Publishing / Composer
It is important to find good in the work you do and the people you meet.
Nothing makes me happier than being outside with my family. Making people happy through music is a close second.
Music has power and everyday is an opportunity to help further its unique influence in our world.
Pure joy, quick wit, strong coffee and endless humor power me through any music search, bid or original score. Bring it!
Licensing and Catalog Administration
My love language is sharing music.
In The Groove Music
625 2nd Avenue South Suite 102
Minneapolis, MN 55402