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Our Story

In The Groove Music was born of a simple idea; create inventive, original music for advertising.

Founded by partners Darren Drew and Brian Reidinger in 1995, ITG has grown to embrace publishing, licensing, music supervision, and exemplary client service. Yet at the core, the simple motivating engine remains: craft compelling sounds that tell a story, convey an idea, create an emotional response.

Music communicates. Music inspires. Music connects. It is the true universal language. It breaks barriers, bridges cultures, transcends borders. It is the language we speak.

Our Team

Darren Drew

Founding Partner

My vision has always been to create a designer brand. Boutique offerings and impeccable service. Passion, style, and tenacity are my foundation.

Brian Reidinger

Founding Partner

Twenty-Five years in business has taught me to distill: drums & music, family, love, and friendship, food & wine & travel, tennis, golf, and skiing. Great ideas take time.

Emily Bjorke

Assistant Producer / Music Supervisor

Working, exploring, and empowering through music. As Dolly Parton says, “find out who you are and do it on purpose”.

Brian Casey

Senior Composer / Producer/ Arranger

I believe that compelling and effective art is the result of the energy cultivated in creativity, experimentation, and collaboration.

Arthur Casias

VP Television Sales and Marketing

To give anything less than your best each day is to sacrifice the gift of life because tomorrow isn’t promised.

Laura Duschane

Marketing and Social Media

I fulfill a lifelong dream every day by getting to use my creative skills in my work.

Joe Falkner

Music Consultant Television

Change is not a threat, it’s an opportunity. Survival is not the goal, transformative success is.

Mikaela Jensen

Music Consultant Television

I have loved music and pop culture for most of my life and my trivia skills are well known!

Dan Krzykowski

Accounting and Finance

I can’t imagine a single human experience that isn’t made immeasurably better by the inclusion of an appropriate soundtrack.
So, no…I will not take out my earbuds. Thanks for asking!

Drew Lerdal

EP Original Music and Catalog

No song is an island. Great collaboration is the key to great music.

Seth Lienard

Marketing and Social Media

Whether through ideas, music, an event, or marketing – when people are gathered together, great things happen.

Gavin Linnahan

Music Publishing / Composer

It is important to find good in the work you do and the people you meet.

Becky Shaheen

EP Television

Nothing makes me happier than being outside with my family. Making people happy through music is a close second.

Jack Swift

Business Systems

Music has power and everyday is an opportunity to help further its unique influence in our world.

Janell Vircks

EP Advertising

Pure joy, quick wit, strong coffee and endless humor power me through any music search, bid or original score. Bring it!

Courtney Yurich

Licensing and Catalog Administration

My love language is sharing music.

In The Groove Music

625 2nd Avenue South Suite 102
Minneapolis, MN 55402

Phone

(612) 305-1229 

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