by inthegroove | Jun 12, 2023 | Uncategorized
AI COMPOSERS?THE END IS NOT NEAR What we can learn from past musical innovations. By Janell Vircks, EP, In the Groove Music Changes in the way music is composed, heard, sold or consumed has always been society’s most tender area of debate, after all everyone finds...
by inthegroove | Oct 20, 2021 | Uncategorized
A RECIPE FOR SUCCESS Our latest project with Canteen Works brings the culinary and auditory words together …… The recipe for this project with Canteen Works began with a relationship between ITG Advertising EP Janell Vircks and Canteen Founder Elyse Sara in 2013....
by inthegroove | Jul 11, 2021 | Uncategorized
WELCOME BACK LISTEN HERE ▶︎ Normalcy. Back to normal. Getting back to the way things were. The way they used to be. The way things ought to be – the rhythms, habits, tendencies, and traditions of our memories. Everything our synapses taught themselves to connect over,...
by inthegroove | Mar 30, 2021 | Uncategorized
Introducing the newest member of the ITG Family: Emily Bjorke! A year into the pandemic, one finds oneself contemplating many things; work, life, relevance, more wine…? Running a successful small business adds layers of uncertainty and angst to an otherwise...
by inthegroove | Mar 17, 2021 | Uncategorized
The ITG ADVERTISING REEL After a year filled with uncertainty and unease, it’s promising to see the media world continuing to showcase excellent creativity. Over this epic year, In The Groove Music has been lucky to work on some amazing advertisements. We are grateful...
